Logo and Font Design
May 26th, 2009
Heru Journey is a blend of student and teacher mixed with some activist and preacher. Whether at a podium addressing an audience of accountants on the history of the US tax code or weaving a message through a song, there is always a message that is insightful or enlightening. http://www.myspace.com/herujourney1
Before designing the logo crest for Heru Journey, we had to understand what the logo represented and what it is supposed to do. The company was looking for a Native American flair with the fonts having an Egyptians’ magic!
A logo is not just a mark – a logo reflects a business’s commercial brand via the use of shape, fonts, colour, and / or images.
Everyone wants his or her company’s logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Yes!! A corporate logo is one of the most essential branding elements for your company. It should be instrumental in building your corporate identity and should successfully exude the company’s attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo. The functionality of a logo does not end here, I have not yet mentioned the most important function of a corporate logo. Your logo should be able to build a positive, strong and long lasting impression on existing and prospective customers. The very moment a person views your logo, even a part of it, he should think of your company.
Just think of some of the all time great logos, McDonalds’, IBM, Nike— the moment you see their logos, even if you see a part of it or may be in Black and White (there comes another important aspect!) are you able to think of anything else than the respective company? The answer is definitely NO! The first thing that comes to your mind is the name of the company. This shows how strong an impression their logo leaves in our mind. Isn’t that, what all of us are looking for?
Our logo design process usually consists of
The Design Brief
Research & Brainstorming
Sketching
Prototyping & Conceptualising
Send To Client For Review
Revise & Add Finishing Touches
Supply Files To Client and Give Customer Service
info@endesignstudios.com
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