If you to stand out in mobile search results, it may be time to optimize your voice search. Over the past two decades, online internet search was primarily text-based, with users typing questions and keywords. With advancing technology and increased smartphone usage, that’s rapidly changing.
Today, consumers are looking to voice search as a dynamic, speedy means to find information at home and on the go. Voice search is quickly altering the way customers interact with their digital devices, and it’s also shaping the way they look for product and services. Information received via voice search is presented differently than data retrieved through text searches, making it necessary for small businesses and professionals to adjust their SEO approaches.
So, why does voice search matter? Should your business, consider voice search as a viable marketing tool? The answer is a BIG FAT Yes!
The Power of Voice Search
The advance of digital voice assistants has made voice search an important part of consumers’ daily lives. Examples of voice assistants include Apple Siri, Amazon Alexa, Google Assistant, Samsung Bixby, and Cortana.
Today, more than 77 percent of Americans use smartphones, most of which are equipped with a voice assistant. With a smartphone handy, consumers can use a voice assistant to look for business information at any time.
In addition, they’re a key part of the connected home hub, which includes Google Home and Amazon Echo. These smart speakers are developing in popularity with consumers—32 percent report using one in their house. Among consumers who are familiar with voice assistants, 72 percent of them have used one to search.
Young consumers are particularly drawn to voice assistants as an information option. They’re also appealing to families with young children and those with incomes under $100,000.
What Voice Assistants Mean for Online Search
We know that voice assistants are rising in popularity, but how do they directly impact search?
To find out, look into how customers use these tools. The vast majority—89 percent—of customers use voice assistants to search, and 88 percent use a question format (long Key words) when looking for information. Consumers also greatly prefer voice search to traditional text searches, with 71 percent stating they choose to use voice.
These changing consumer tastes are impacting the way we search—Google reports that over 20 percent of its mobile searches are via voice. This percentage will rise as more voice assistants are added to devices. According to analyses, more than 30 percent of searches are expected to be conducted without using a screen by 2020.
Optimizing for Voice Search
Ready to optimize your content for voice search? These simple tips will allow your business to expand its reach in 2019:
When optimizing for voice search, use a conversational approach. Most consumers use casual phrases and questions when searching with a voice assistant. You may even wish to use a wider variety of keywords within your content.
Using a question-based content is also helpful—include an updated FAQ page on your website, and ensure the body of your page addresses any questions customers may have about your business.
Site performance is also key—Google penalizes sites with slow loading times or hard-to-use interfaces, and voice assistants are especially selective. Consider your website’s layout and mobile friendliness when optimizing for voice.
Is Voice Search Right for Your Business?
You may be wondering if a voice optimization strategy is a good fit for your business. “Yes” is the quick answer—all brands benefit from considering voice in their marketing strategies. Contact Us Now for free consultation!
We’re all for transparency and effectiveness. Therefore, we want you to be involved in the whole process as much as possible, being 100% aware of what’s going on with your site.
More than that, different customers have different needs, goals, and backgrounds. With that in mind, we form a range of necessary search marketing activities to match your business’ objectives only.