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 enDesign is all about the customer journey

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enDesign is all about the customer journey

enDesign is all about the customer journey through effective SEO. enDesign SEO Marketing Agency is Atlanta’s premier OmniChannel SEO Marketing Company offering local/voice Search Engine Optimization (SEO) to small businesses and professionals. enDesign SEO Marketing is all about the customer journey through positive customer engagement by employing effective SEO methodology.

enDesign will partner with you to capture and analyze data from every customer touch-point, helping you to understand which interactions are increasing engagement and which are hurting it through our SEO Strategies.

With the insights we gain from your google profile and business site, we create a customer SEO engagement model that outlines roadmap you can deploy at each stage of the customer journey.

Gallup research shows that a fully-engaged customer represents 23% more revenue than average. If you don’t have a customer engagement strategy, you could be missing opportunities to interact with customers and build a relationship with them. 

Think about the last time you made a major purchase online. Was it a plane ticket? Fitness equipment? A beauty product? Or just needing information?

Now, think about where in your buying process the company made themselves Omani- present. If you bought a plane ticket, perhaps you found them by searching using key words such as "cheap tickets" or "cheap fare." 

If Google was the first place you went to find the product or service you wanted, then you're a very typical buyer in today's search engine-driven world.

Now take a moment and search for your  product or service via voice search– did your product or service populate within the first landing page of your category? 

When a customer takes a certain track on his or her path to conversion, then, logically, the company he or she is buying from needs to be Omani- present along that path. If not, then the customer’s journey will swing off to a competitor. Or, worse, the customer won't be able to find his or her way, and will end up frustrated of the product or service. 

In order to provide an exceptional customer’s journey, your business should guide the consumer by being proactively present from search listing  to products/services purchase. 

That's where enDesign SEO strategy comes in -- getting found online is an integral part of our mission.

There is no single SEO method that works for every company across all industries; however, a sincere focus on the customer journey through our SEO OmniChannel strategy, becomes a very powerful tool for aligning your marketing strategy and programs to how customers actually find you, evaluate you, buy from you, and ideally refer you to other customers. Contact Us Now!

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Voice SEO Search Begins Its Rule

Voice SEO search is clearly the engine that is growing in popularity – and at a very rapid rate, too. In fact, by 2020, the experts believe that 50% of all searches will be voice searches.

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Local SEO Stats

Voice and Voice-Enabled Devices are Experiencing Rapid Growth

Globally, smart speaker shipments grew nearly 200% YOY in Q3 2018. Amazon shipped the most devices, with Google close behind. Customers are recognizing the value obtained from voice’s user-friendly  interactions (Source: Strategy Analytics).

Voice-Enabled Device Interaction is Becoming a Part of Consumers Day-to-Day Routine

 65% of customers between 25-49 year olds speak to their voice-enabled devices at least once per day. The  25-49 year old  demographic is the most likely to perform daily voice  searches, followed closely by 18-24 year olds, and 50+ year olds customers,  respectively. Though 25-49 year olds are the most active voice  searchers, the 18-24 demographic is credited with helping to drive early  adoption of the technology (Source: PwC). 

Local SEO Stats

46% of all Google searches are looking for local information. (Source: GoGulf)

72% of consumers that did a local search visited a store within five miles. (Source: HubSpot Marketing Statistics) 

97% of people learn more about a local company online than anywhere else. (Source: SEO Tribunal)

88% of searches  for local businesses on a mobile device either call or visit the business within 24 hours. (Source: Nectafy)